A short guide on how to name your App, organically.
Have you ever found yourself struggling naming an app?
You’re not alone.
You might be excited with your App and how it turned up gorgeously, but to sell it, you need to name it.
Some people start with the name first but many start with an idea. They finish working on it and then think about naming it.
This is a problem faced by many developers as they are so good at making a neat and useful app but when it comes to naming it, our consciousness gets better of us. One of the temptations while naming the app is to name it after you.
If you are a big fan of yourself, go ahead and do it – there is nothing wrong. But it’s always better to think bigger, outside of ‘you’, especially in this era of a user-centric world. And that which makes business sense too.
This detailed post will help you put on a different hat than that of a developer and give you some kickstart into naming your world-changing app.
Given below are some useful tips that I have made note of when taking a shower today morning as I realized (Eureka moment) this could be a problem for other app makers too.
1. Go with one of your app’s features.
You might have a ‘Purple Cow‘ feature that is quite remarkable. The unique feature which is your USP. Use that to name your app. Not only does this sound easy but it also meets relevancy factor in naming your app. The feature that stands out will be digitally imprinted in your customer’s mind and inevitably your tribe’s mind. This is important to create a brand out of your product that can possibly even turn into a cult.
2. Go with customers’ suggestions.
Perhaps you can announce a giveaway of your app if it costs to buy, to let your readers or customers contest among themselves to suggest a name for your app. This might ridiculous because sometimes your app details and title names within your app needs to be updated in order for the app to be full and final. However, once you have a prototype ready and not yet ready for production, that’s the ideal time to make it available as a give-away contest. And once the customer’s come up with name suggestions, it’s up to you to pick the best that suits the app and its purpose. You are the creator, after all.
3. Go with totally unrelated names.
Names can possibly be irrelevant. Like that of ‘Apple’ for example. Though, this could subliminally mean the ethics of your work – ‘Apple’ being a revelation in its industry – and Apple being a symbolism of discovery of gravity. How about Slack? This directly relates to the next point in case – going with your gut feeling.
4. Go with your gut feeling.
What names come to your mind when you think of your app? As a developer of your own app, you will no doubt think about it night and day, so when you take a break, go for a shower, have tea, what names come to your mind? Make note of them, make a list, you can always choose the best of the list later on. Have you thought why Stack Overflow was named as Stack Overflow?
5. Play with used up words.
This is akin to naming a scooter or a car. ‘Fortuner’, ‘Activa’, ‘Splendor’. Just try to remain close to associating the name with your app. There are also many ways to actually play with words.
6. Ask your son or daughter.
Could be any kid for that matter. No, I am not kidding. (No pun intended). They will often surprise you with unique and new names which are not a word in itself, but might turn up to be unique ones. And, the younger the kid, the better as their childish lisp might be still intact. The main ideology behind this is that kids cannot pronounce all words correctly and they say it wrongly. We, being grown-ups, are wired to think only in one way and we don’t often deviate. But this very mispronunciation gives us new way to think and get new words eventually.
7. Combine possible words.
This is an online streaming tool that plays coffee shop ambient sounds that reportedly increases productivity. It’s a clever choice and play with words that are relevant to the purpose of their web app.
If all else fails:
Go on a day outing either alone or with family and friends. Or just shut down the computer, go have a cup of coffee with your friend in the nearby coffee shop. Let serendipity play its role and the name will find you. Don’t push it; let it come to you.
To all the creators reading this:
Please, never research the internet for naming your app! For BETTER creativity, the farther you are from the computer and your smartphone, the better.